Digital Marketing Book


Having a strong digital presence is crucial for every business today!

The Digital Marketing Handbook is an easy to follow, step-by-step guide to marketing using the internet. This book is packed with information and examples to help you succeed.

If you’re looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we’re all so used to, then this book is for you.

This book breaks the huge topic of digital marketing strategy into manageable chunks through 5 mini digital marketing books on:

1. Search Engine Optimization
2. Pay Per Click Marketing
3. Email Marketing
4. Content Marketing
5. Social Media Marketing

So prepare to enter a new and successful phase of marketing your business!


Some digital marketing essentials you’ll find in this book:

Section 1: Introduction to Digital Marketing

Introduction and Setting Up Everything

What is Online Marketing

Characteristics of a Good Domain Name

Examples of Different TLDs and Who Uses The

Subdomain vs Subdirectory

Choosing the Right TLD

Do TLDs Affect Rankings

Website Design: DIY or Hire Someone?

Types of Site Design: Page Layouts

Different Methods of Digital Marketing

Helpful Sites and WordPress Plugins

Digital Marketing FAQs


Section 2: Search Engine Optimization

Introduction to SEO

On-Page SEO

Off-Page SEO

Local SEO

Steps Involved: On-Page SEO

Site Structure

How to Have a Good Site Structure

How to Create a Sitemap

How to Create a Robots.txt File

Dealing With Not Found Pages and Redirects: 301s, 302s, 404s

Conducting Keyword Research

Optimizing Your Site Content

Link Building Process

100+ Link Building Ideas

Importance of Link Anchor Text

Nofollow vs Dofollow

What Makes a Good Link

Outreach Email Do’s and Don’ts

Outreach Email Tips

Link Earning Strategies

Creating and Using Search Strings

Using Different Modifiers to Create Search Strings

Steps Involved: Local SEO

Google My Business Page

On-Site Optimization

Citation Building

Google + Reviews

Local Links

When Things Go Wrong: Penalties and Algorithmic Changes

White Hat vs Black Hat SEO

Past Algorithm Changes

Avoiding Penalties

How to Know You’ve Been Hit by a Penalty

What to Do if You’ve Been Hit by a Penalty

Disavow Process

Reconsideration Process

SEO Tools and Helpful Sites



Section 3: Pay Per Click Marketing

Introduction to Pay Per Click

Landing Pages

Conversion Rate Optimization

Steps Involved: PPC

Deciding Ad Content, Goals, Landing Pages

Keyword Research

Steps for Ad Creation

Quality Score

Ad Campaign Upkeep

Landing Pages

Conversion Rate Optimization

PPC Tools and Helpful Sites



Section 4: Email Marketing

Introduction to Email Marketing

Steps Involved: Email Marketing

Email List Segmentation

Metrics to Analyze

Email Marketing Tools and Helpful Sites

Email Marketing FAQs


Section 5: Social Media Marketing

Steps Involved: Social Media Marketing







Advertising on Social Platforms

What Time to Post

Single vs Multiple Accounts

Social Media Tips and Best Practices

Social Media Marketing Tools and Helpful Sites

Social Media Marketing FAQs


Section 6: Content Marketing

Steps Involved: Content Marketing

Choosing Your Main Topic

Choosing Your Content Delivery Methods

Coming Up With Content Topics

Creating a Content Marketing Plan and Schedule

Creating Content

Delivering Content

Analyzing Results

The Content Funnel

Content Marketing Tools and Helpful Sites

Content Marketing FAQs

So if you’d like to learn all the above and improve your brand’s digital presence by being able to learn to plan and implement a killer digital marketing strategy, then read this book today!


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